| Newton MA News and Politics Blog

I’m not sure whether to be outraged or heartened by the Save Nonantum attack ad on Bryan Barash that’s appeared on Village 14 and, one presumes, other online media. Also, I was wrong. So very wrong.

Outraged, because I cannot imagine a sleazier ad. To state what I hope is obvious, the claim is vicious, unsubstantiated, and incapable of being substantiated or rebutted. Who thinks it’s okay to take advantage of the esteem some people have for a dead public figure to fuel a character attack on another? Just awful.

Heartened, because I have faith in voters that they will read the ad (and the similar attack on Maddy Ranalli) as desperate. (I’m even a little bit amused that anybody would think that such an offensive ad would help.)

Elections are zero-sum games. Any action that helps a candidate or candidates diminishes at least one other candidate’s prospects.* I suspect that this one is going to backfire on Tarik Lucas, and it should. Badly.

Candidate Lucas was silent during Nonantum Saves’ GoFundMe campaign, which used similar rhetoric as the ad, just without naming names. (I asked multiple folks publicly associated with Nonantum Saves for details. None replied.) Candidate Lucas happily accepted the Save Nonantum PAC endorsement. And, Candidate Lucas has been notably silent about this ad … an ad created with the express purpose of helping him get elected.

Leaders lead. Candidate Lucas could condemn the ad specifically and reject the Save Nonantum endorsement. Instead, he tweets about pizza. Candidate Lucas’s unwillingness to take a stand should cost him.

So, how was I wrong? I did not believe, as some suggested to me privately, that Save Nonantum was formed to bring ugly political attack rhetoric to Newton to defeat Candidates Barash and Ranalli. I sincerely read the original Save Nonantum GoFundMe plea assuming some good intentions on the part of the PAC. The movement appeared to arise out of the frustration with the Columbus Day holiday decision by 22 current City Councilors and not be focused on the special election.

I was so wrong. It just doesn’t get any uglier than this.

Just so we’re clear, I am not and never will be a civility scold. If a public figure has done something wrong or taken a questionable policy, they should be held accountable.** If Save Nonantum wants to publish fact-based negative ads, they should go right ahead.

For instance, in this case, I have taken Candidate Lucas to task. I have cited three very specific things he has done or not done. I have named him. And, I have criticized him under my own name.

You, the reader, can judge my conclusions and evaluate the factual bases. And, Candidate Lucas has a full opportunity to answer the facts or the conclusions. We’ll post his answer here, if he’d like.

Save Nonantum isn’t playing by those rules.

* Anticipating the critique from an occasional picker of (my) nits, the election results — votes for and against — are zero-sum. The greater community may be enhanced or diminished by a particular set of campaign-related activity. But, within the strict context of the candidates’ electoral prospects, any particular elections is zero-sum.

** Tone matters. I have been guilty of intemperance. I continue to work on it.