From The Heights, the Boston College newspaper.

“I started off [class] by what I thought would be a compelling example of international marketing, and I used the NBA as an example,” [Nick] Nugent said in a phone interview. “I asked the class who they thought was the top selling NBA player in the world, outside of the United States, and I said it’s Kobe Bryant. Kobe Bryant’s jersey is the best selling jersey in the world. So, I finish that example and then the door opens up and Kobe Bryant walks in.

“I’ve been doing this for 35 years and that was the most bizarre 5 minutes of my career,” said Nugent, who at first mistook Bryant for a Boston College basketball player.