Steven Feller president of the Newton Economic Development Commission announced that the city has just inked a twenty year contract with the Mars Candy Company.
Said Feller “This is huge. For much of the 20th century the City of Newton reaped enormous branding value from its association with the iconic Fig Newton cookie. While we’ll be forever grateful to the Nabisco Company we feel its time to move forward.”
The new contract will license the Newton name to create a whole line of new candies. Says Feller “this will link the whole next generation’s fondest memories with Newton’ness – that’s invaluable from a branding point of view.”
Mars first product due out in June is Sour Newtons, followed by Gummy Newtons, Chewy Newtons and Nutty Newtons