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Now, if they can only fix the REST of the Atrium…

2012 February 13
by Chuck Tanowitz

Now you'll know this drink costs $13 BEFORE you order

If you’re one of the many people waiting for a few hours to get a table at the Cheesecake Factory, not only aren’t you alone, but now you’ll know how much those drinks actually cost. That’s thanks to a couple of angry Newton customers.

According to The Herald, the restaurant chain will be putting prices on its drink menus after a bit of legal wrangling.

[Newton attorney Ross Mitchell] took on the case on behalf of friend and fellow Newton resident Alan DeCew, who visited the Cheesecake Factory in Chestnut Hill in November only to find the cocktail list had no prices, and the server only could give him a range of prices. That left DeCew with sticker shock when his bill listed $11 for a margarita.

“It’s basically a problem that’s been creeping in over the last several years that everybody’s experienced,” Mitchell said. “Restaurants will tell you what they have, and you have to ask them what it costs, and of course nobody wants to do that because it’s socially unacceptable.”

New menus with the prices will be landing on tables on March 16. I’m sure those new menus will make a thud that will be heard in echoes throughout the nearly-empty Atrium Mall.

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3 Responses Post a comment
  1. mgwa permalink
    February 13, 2012

    “Restaurants will tell you what they have, and you have to ask them what it costs, and of course nobody wants to do that because it’s socially unacceptable.”

    I’ve never understood people who worry how it will look if they ask about cost – I always ask the prices of the specials. And if waitstaff only gave me a range, I’d insist on speaking to a manager.

  2. Hoss permalink
    February 13, 2012

    mgwa – Exactly. I thought the Herald’s leaning was pro business but they didn’t ask the chain why they don’t list prices on the drink suggestion list. If it’s the reason the lawyer gave, that it’s socially unacceptable to ask – inferring that there’s some gouging going on – that would seem like a stupid practice for a restaurant chain. No one likes surprises right — and this type of business profits from repeat business.

    Any guesses why they don’t list prices on the drink suggestion list?

    (Interesting background about the lawyer, according to various articles he is the first to be sworn to the MA Bar having not studied with an accredited school. He studied on-line with Kaplan Institute.)

  3. February 14, 2012

    As an alternative, I highly recommend the bar at Le’s Restaurant, also still operating in the mall. Order some fresh summer rolls to go with it.

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